Makes you wonder what the true cost of the Minelab CTX3030 really is, bet the manufacturers hold a lot back over 50% I bet. I guess it's down to how much the retailers get for selling them. I worked in sales for many years and yes retailers get the them slightly cheaper, they got to make some money.
However for me, when I was selling, it was down to numbers and how quick I could sell units. If I could guarantee the manufacturers I would clear a larger volume of units than normal, the bigger bonus I would get from them, and part of that bonus I could use to reduce unit price. Although if I missed my target, I could make a loss.
Some times the discounts comes directly from the manufacturers, where they tell the retailers how much they can do them for.
Be interesting to know how places like Crawfords do it and how much influence they have on unit prices.
Hopefully it will stay discounted as I would like one one day, when I can justify buying one.
Greg